STANDING TOGETHER
Against Non-Contact Sexual Offences and Violence Against Women and Girls (VAWG).
#ItDoesMatter
IT DOES MATTER!
Have you ever experienced a situation that made you feel uncomfortable?
From being watched by a stranger to receiving indecent exposure pictures online, these behaviours are crimes and can lead to an escalation in offending, including rape and assault.
9 in 10 people, regardless of sex or gender have experienced non-contact sexual offences.
They include:
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Indecent Exposure
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Online Exposure
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Catcalling
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Drink Spiking
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Voyeurism
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Upskirting
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Stalking
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Harassment
And have historically been overlooked in society as a form of violence against women and girls, but it’s time to change that.
Your voice is powerful, your actions can ignite lasting change.
SPEAK UP,
STAND TOGETHER,
STAY SAFE
9 in 10 people, regardless of sex or gender, have experienced non-contact sexual offences.
Turn Up the Volume!
Reporting non-contact sexual offences is using your voice and actions to drive change and create a safer environment for everyone.
Stand Together Against VAWG!
United, we can shift the culture and challenge non-contact sexual offences where safe to do so and create a community where we stand up to these behaviours.
Stay Safe and Look Out For Each Other!
Stay informed and take a proactive approach to recognising and addressing potential risks. By acting as empowered active bystanders, we strengthen our collective ability to look out for one another. Together, we create a powerful stance against violence against women and girls (VAWG), fostering a safer and more supportive community for everyone.
WHY IT MATTERS
We are addressing the widespread underreporting and minimisation of non-contact sexual offences. These offences are often dismissed as minor, yet they are often precursors to more serious crimes
The "Tackling Violence Against Women and Girls" Report (National Audit Office, January 2025) shows the scale of the problem, and that more awareness and a greater consistency of language is required:
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Stalking and harassment: Nearly 621,000 cases recorded by police in the year ending June 2024.
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Conviction rates for sexual offences (including non-contact) are lower than other crime types - 7.3% in 2024.
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There is no consistent definition of VAWG across public bodies, making it hard to track non-contact offences accurately.
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Data gaps exist for non-contact offences such as stalking.
It Does Matter is about more than raising awareness, it’s about empowering each of us to stand strong against violence and non-contact sexual offences.
Together, we can make a difference.
PROLIFIC NORTH MARKETING AWARDS 2025 WINNER
Best Not for Profit Campaign (non-charity)
"A moving and highly credible campaign, balancing emotional impact with tangible behaviour change.
This campaign transforms tragedy into meaningful protection for others, creating lasting impact from devastating loss.”
Prolific North Judging Panel
LIBBY'S STORY
“My daughter Libby was enjoying University - studying and partying hard!
In 2019 she was refused entry to a club because she was too drunk, so her friends sent her home alone in a taxi. But Libby never got home. She was raped and murdered by a stranger who had a history of non-contact sexual offences.
Her death was entirely preventable.
I know Libby would be proud of this campaign, collaborating with Thames Valley Police and raising awareness around safety and reporting.
My hope is that you speak up, stand together, and stay safe. Had someone done this for Libby, she would be alive today.”
Lisa Squire, Mother of Libby Squire
You can learn more about Libby's story on the About Page, alternatively you can find out more about the SKY documentary series Libby, Are You Home Yet? here.
Learn More About Libby’s Story
